Restaurant Tricks – To Make Us Spend More Money (Psychology)

This video is complete psychological analysis on how restaurant use psychological tricks to hack your mind and make you spend more money on their food at expensive rates. Psychology plays a great on restaurant trading business and they use some…

Restaurant Tricks - To Make Us Spend More Money (Psychology)

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This video is complete psychological analysis on how restaurant use psychological tricks to hack your mind and make you spend more money on their food at expensive rates. Psychology plays a great on restaurant trading business and they use some psychological tricks like The Value Of Currency, The Serial Position Effect, Colour Psychology, and etc on their menus and branding logos to attract people and manipulate to spend more money. So let’s explore 8 psychological tricks that restaurant used to hack your mind and sell their food at expensive rates.

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So mainly restaurants use different types of psychological tricks to make you spend more money and in other terms, we can say that restaurant hacks your mind to get bigger profit. First thing that we notice in restaurant is their menu and later we order food and on an average a diner look at menu for 110 seconds, thus restaurant use this very interestingly to apply their psychology and make more money. They design the menu more psychologically attractive to attract the buyer psychologically. They also use some special shape dish containers to manipulate. They use so many psychological tricks like
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Psychological Tricks
———————————
The Value of Currency Formula (They do not mention rupees sign in their menu to attract buyer)
The Serial Position Effect (Putting expensive dish on first and last of menu to make you spend more money)
The Creative Description (Describing food unrealistically to increase their sales)
The Shape Symbolism (Using some specific containers to hack your mind)
The Sensation Transference (using special containers to improve foods taste)
The Decoration of Food (Decorated food can increase the sales)
Colour Psychology (applying best psychological colours to attract people and spend them more money)

CHAPTERS
——————————-
00:00 Building Suspense
00:25 Introduction
01:18 The Value of Currency Formula
02:13 The Serial Position Effect
02:36 The Creative Description
02:59 The Special Shape Containers
05:46 The Shape Symbolism
06:17 The Sensation Transference
06:43 The Decoration of Food
07:19 The Colour Psychology
07:48 Concluding Thoughts

Music –
Cutting It Close (Youtube Music)
Sunset Dreams (Youtube Music)

Thanks To Sources –
https://www.theguardian.com/science/2014/jun/20/food-presented-artistically-taste-salad-kandinsky
https://thehustle.co/the-psychology-restaurants-use-to-manipulate-you/
https://www.cordonbleu.edu/news/the-secret-psychology-behind-restaurant-design/en
https://ice.edu/blog/what-restaurant-psychology-and-how-successful-restaurants-use-it
https://medium.com/@coffeeandjunk/behaviour-design-restaurant-hacks-870e7e41457c
https://www.posist.com/restaurant-times/resources/restaurant-menu-design-customer-psychology.html
https://socialhospitality.com/2019/09/5-psychological-theories-to-boost-restaurant-marketing/
https://www.annualreviews.org/doi/abs/10.1146/annurev.nutr.24.012003.132140
https://www.sciencedirect.com/science/article/abs/pii/S0899900704001510
https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1745-459X.2009.00267.x

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#psychology #restauranttricks #colourpsychology #perfectscience #mindhacking #moneypsychology

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